'I remember we were in a huge room with an immense conference table,' recalls the Milan-based designer, 'and the worst thing is that I was sitting on one side and they on the other side - so far away. I couldn't speak in this condition.'
Urquiola remedied the situation by jumping up from her seat and running around the table to sit eye to eye with her American colleagues, where she was then able to converse, sketch and interact.
Urquiola's idea is simple yet radical - especially for a company like Haworth, which did $1.4 billion in traditional office furniture sales last year. Rather than focus on the classic table schematic designed for large-scale offices, her designs are conceived to improve and foster communication and collaboration. The collection features sofas, pouf seating, tables and space-dividing screens, all of which function as flexible design elements that can be configured in a multitude of ways for both open or conventional work spaces.
With fabric backs that create a cocoon effect and a reliance on soft textiles that recall the comforts of home, the pieces adapt to their environment, becoming as relevant for small team gatherings as for solitary moments of reflection.
Urquiola was inspired by the less rigid creative environments she has had the opportunity to work for in her career, but also by the informal ways in which Europeans tend to work spontaneously.
'America needs our [European design] approach,' she says, firmly. 'We work in a way that is closer, warmer and less formal, so it's easier for us to communicate.'
'Plus,' she adds, 'when people come to work, they need to feel good.'