The humble product launch becomes a cinematic experience in the hands of Minimalux and filmmaker Ladan Anoushfar. Screened on the Minimalux website, the film showcases the brand's new pieces, such as a pocket mirror and a brass band (as well as pieces from its past collections) in a virtual exhibition. The sleek silhouettes and simple forms of these Minimalux screen stars are enhanced by dramatic dramatic lighting, a soundtrack based on an original composition by musician Tim Crompton, and a good dose of dry ice.