It’s been a sterling decade for British furniture and lighting designer Lee Broom. Since launching his eponymous studio in 2007, Broom has designed scores of products, masterminded commercial, retail and restaurant interiors, seen his designs sold in over 170 stores in 45 countries, and even managed to find time to win over the Queen, having received the UK’s highest business accolade last year, the Award for Enterprise.

Now, the tireless designer has another feather to add to his cap in the form of his first permanent showroom on US soil – in New York’s design heartland of SoHo, no less. Fueled by the success of his month-long pop-up Broom off Broome earlier this year, Broom teamed up with local showroom CITE on his new 800 sq ft Manhattan space, which rubs shoulders with the likes of Kartell, Artemide and Boffi.

Broom has transported elements of his London flagship Electra House to New York, and there’s a welcoming familiarity in the designer’s characteristic use of grey. From classics such as his ‘Hanging Hoop Chair’ to his recent 'Optical' collection, Broom’s delightful use of materials such as marble, brass and crystal come to the fore. Grey carpet-clad plinths add a soft touch to proceedings.

The New York showroom heralds the next chapter of Broom’s global expansion, with plans for a 400 sq ft dedicated space in downtown Los Angeles set to open before the end of the year. The West Coast offering will place its roots in pop culture home store A+R, located in new commercial development ROW DTLA, bordering the Arts District.