Few cities in the world can claim to be as entrenched in design as Seoul. Since winning the coveted 'World Design Capital 2010' title, the metropolis has earned its design credo through relentless displays of dedication. Design is clearly a way of life (and a mandate) for the city, with Mayor Oh Se-Hoon, and the Seoul Municipal Government, leading the charge. No stone has been left unturned as the city's landmarks, including inner city canals, river banks and the numerous bridges that connect Seoul's northern cultural stronghold with its southern commercial centre, are made over. Despite its 2013 completion date, even Zaha Hadid's vision for the Dongdaemun Design Plaza is starting to take shape.

This mantra of 'Design for All' is also the motto of this year's Seoul Design Fair (17 September to 7 October) - a 21-day exhibition that can be freely accessed by all. Held at its usual home in Jamsil Olympic Stadium, the annual design festival (now in its 3rd year) is not only aimed at designers and industry experts, but also hopes to develop an eye and taste for design amongst the city's inhabitants. The fairground, which features pavilions designed by Alessandro Mendini, Daniel Libeskind and Korea's own Kim Seok-Chul, is divided into areas that include exhibitions of local and international design, and the results of the nationwide Bicycle Design Competition, which was open to both designers and the general public.

Despite the overarching focus on design and architectural modernisation, Seoul has managed to retain a lot of its heritage and charm. During our six-day visit, we spotted numerous instances where national tradition and the city's future exist in a harmony that's distinctly its own.

'Campus valley' area with people walking around

(Image credit: TBC)

Ewha Women's University, a gently descending 'campus valley', designed by Dominique Perrault

Flowing creek in-between buildings

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The much-improved Cheonggyecheon, a 6km-long creek that was once covered with roads and concrete, but is now a popular lunchtime spot in Seoul's city centre

Shopfront of a design/stationery company

(Image credit: TBC)

Graphic design/stationery company MMMG's shopfront in Garosugil

Different bathroom gender and age signs

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Koreans certainly understand the importance of grooming

A mythical horned-lion sprayed on a steel gate

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Haechi, a mythical horned-lion, has been the symbol of Seoul since 2008

Construction building site

(Image credit: TBC)

Zaha Hadid's vision for Dongdaemun Design Plaza begins to take shape

Dongdaemun History and Culture Park,

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The neighbouring Dongdaemun History and Culture Park, which houses a museum containing relics from the DDP site

Poster against a pole

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The culture park also contains a memorial to the site's heritage as a sports stadium, including posters and ticket stubs

A ticket printing system from days gone by

(Image credit: TBC)

A ticket printing system from days gone by

City Keukdong apartments, constructed at a 22 degree angle

(Image credit: TBC)

City Keukdong apartments, constructed at a 22 degree angle

Rainbow-painted grates as part of a public art exhibition

(Image credit: TBC)

Rainbow-painted grates as part of a public art exhibition

Front view of the Jamsil Sports Complex

(Image credit: TBC)

Bright and early at the Seoul Design Fair, held at Jamsil Sports Complex

Seoulites get creative with their design maps to beat the heat

(Image credit: TBC)

Seoulites get creative with their design maps to beat the heat

Side table and dining table by Byung-Hoon Choi

(Image credit: TBC)

Side table and dining table by Byung-Hoon Choi

Books created by Chinese graphic designer Lu Jingren

(Image credit: TBC)

Books created by Chinese graphic designer Lu Jingren

An elegant back-rest for easy reclining, by Chinese designer, Shao Fan

(Image credit: TBC)

An elegant back-rest for easy reclining, by Chinese designer, Shao Fan

Colourful cups and bowls by Mi Hyun Jo

(Image credit: TBC)

Colourful cups and bowls by Mi Hyun Jo

'Dye the Blue' ceramics, by Hee-Chang Shin

(Image credit: TBC)

'Dye the Blue' ceramics, by Hee-Chang Shin

Sketches and renderings by various designers

(Image credit: TBC)

Sketches and renderings by various designers, showing their interpretations of the wooden side table, a fixture in traditional Korean furniture

A selection of traditional side tables or 'soban'

(Image credit: TBC)

A selection of traditional side tables or 'soban'

The mini-exhibition of modern soban, created by Karim Rashid, Masayuki Kurokawa and Jihoon Ha

(Image credit: TBC)

The mini-exhibition of modern soban, created by Karim Rashid, Masayuki Kurokawa and Jihoon Ha

Modern bicycle design

(Image credit: TBC)

One of the prototypes submitted to the fair's Bicycle Design Competition, which invited participants to create a vehicle that would suit the needs of the modern commuter

Examples of public bike schemes from towns in South Korea

(Image credit: TBC)

Examples of public bike schemes from towns in South Korea

Bookshelf by Kyo-Hyun Shin

(Image credit: TBC)

Bookshelf by Kyo-Hyun Shin, a graduate from the Industrial Design department at Sangmyung University

A three-level suitcase

(Image credit: TBC)

A three-level suitcase, as imagined by Bo-Hyun Hwang, also from the Industrial Design department at Sangmyung University

An architectural model by a graduate from Seoul Women's University

(Image credit: TBC)

An architectural model by a graduate from Seoul Women's University

An architectural model by a graduate from Seoul Women's University

(Image credit: TBC)

An architectural model by a graduate from Seoul Women's University

An architectural model by a graduate from Seoul Women's University

(Image credit: TBC)

An architectural model by a graduate from Seoul Women's University

Interior design and architecture concept from graduates at Duksung Women's University

(Image credit: TBC)

Interior design and architecture concept from graduates at Duksung Women's University

Straightforward signage serves weary shoppers well at Lotte department store

(Image credit: TBC)

Straightforward signage serves weary shoppers well at Lotte department store

Contemporary art takes to the streets of Gahoe-dong

(Image credit: TBC)

Contemporary art takes to the streets of Gahoe-dong

Traditional Korean pharmacy on the edge of Bukchon

(Image credit: TBC)

Traditional Korean pharmacy on the edge of Bukchon, Seoul's most elite neighbourhood, filled with traditional houses or 'hanok'

A decorative utility box in Bukchon

(Image credit: TBC)

A decorative utility box in Bukchon

A traditional wood and paper window in a hanok

(Image credit: TBC)

A traditional wood and paper window in a hanok

Iron door handle

(Image credit: TBC)

Iron door handle

Traditional packaging of Korean medicine, displayed in the Choonwondang Museum of Korean Medicine

(Image credit: TBC)

Traditional packaging of Korean medicine, displayed in the Choonwondang Museum of Korean Medicine

Vintage newspaper adverts for Korean medicine

(Image credit: TBC)

Vintage newspaper adverts for Korean medicine

Vintage medicine manuals

(Image credit: TBC)

Vintage medicine manuals

Vintage prescription envelopes from Choonwondang Institute of Korean Medicine, founded in 1847

(Image credit: TBC)

Vintage prescription envelopes from Choonwondang Institute of Korean Medicine, founded in 1847

Architectural model by Doojin Hwang Architects for the current Choonwondang Institute

(Image credit: TBC)

Architectural model by Doojin Hwang Architects for the current Choonwondang Institute

Finn Juhl exhibition at the Aa Design Museum in Samcheong-dong

(Image credit: TBC)

Finn Juhl exhibition at the Aa Design Museum in Samcheong-dong

The Aa Design Museum's café

(Image credit: TBC)

The Aa Design Museum's café

A police station sign

(Image credit: TBC)

A police station sign

Your average road sign in Korea

(Image credit: TBC)

Your average road sign in Korea

Korean graffiti

(Image credit: TBC)

Korean graffiti

Very large feet outside the West 19th café in Samcheong-dong

(Image credit: TBC)

Very large feet outside the West 19th café in Samcheong-dong

The evolution of biscuits

(Image credit: TBC)

The evolution of biscuits

Food for dogs (not dogs as food)

(Image credit: TBC)

Food for dogs (not dogs as food)

An little snapshot of Korean life

(Image credit: TBC)

An little snapshot of Korean life

A striking lobby at Kukje Gallery

(Image credit: TBC)

A striking lobby at Kukje Gallery

The 'Oblique Strategies' exhibition

(Image credit: TBC)

The 'Oblique Strategies' exhibition, featuring works from MeeNa Park, Donghee Koo and Sasa[44]

Roni Horn's 'Two Pink Tons' hold court at Kukje's Space 2

(Image credit: TBC)

Roni Horn's 'Two Pink Tons' hold court at Kukje's Space 2

Hague Yang's first solo exhibition, 'Voice Over Three' at Artsonje Center

(Image credit: TBC)

Hague Yang's first solo exhibition, 'Voice Over Three' at Artsonje Center

A detail from Yang's 'Trustworthies', a collage made from discarded envelopes and bank cards

(Image credit: TBC)

A detail from Yang's 'Trustworthies', a collage made from discarded envelopes and bank cards

Louise Bourgeois sculptures outside Leeum, Samsung Museum of Art

(Image credit: TBC)

Louise Bourgeois sculptures outside Leeum, Samsung Museum of Art

Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.