Green-minded design company Character gives dismantled signage a second life by replacing the old neon tubes with LEDs, before selling individual letters online as lighting or sculpture. ‘These pieces of typography are all unique design objects. Why should they be demolished?’ says co-founder Aleksi Hautamäki. His business was founded in partnership with another Helsinki-based firm, Armas Design, which also stocks the reformed characters in its three stores.

www.character.fi