Last year, Dubai set out to join the ranks of the world’s greatest design cities with the launch of its very own design week. Centred on a brand new, sprawling 15.5 million sq ft design district (d3) – currently part way through the second leg of its three-stage development – the week promised to establish the city as a creative capital for the Middle East, North Africa and beyond.
Now in its second year, Dubai Design Week has doubled in size expanding upon some of the successful exhibition formats from last year, such as a series of pavilions designed by six different MENASA-region countries, the world’s largest Global Grad Show and an international trade fair. In addition, the show introduced some ambitious new projects, the biggest of which was the outline for a new private, non-profit design school.
Named DIDI (Dubai Institute of Design and Innovation), the school is set to open in Autumn 2018 with a studio-centric curriculum put together by Massachusetts Institute of Technology (MIT), and The New School at Parsons School of Design. At last week’s announcement, a scale model of the school’s proposed AED 270 million campus designed by Foster + Partners was revealed in the lobby of Dubai Design Week’s Global Grad Show.
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The new design, built around a soaring central atrium that will encourage collaboration between departments, is spread over 100,000 sq ft with the capacity to accommodate 550 students, both local and international. ‘The curriculum fuses design with innovation, offering an engaging, non-traditional, consultation structure,’ said Dubai Holding CEO Fadel Al Ali, who will head the institute’s board of directors. ‘We are confident that this unique teaching approach will position Dubai as a global capital of design.’
Elsewhere, the Design Week was keen to underscore its ability to attract global talents, announcing that architecture firms Santiago Calatrava, Zaha Hadid Architects, Foster + Partners and Benoy will all open offices in the Design District this year. ‘We currently have over 30 architectural practices located at d3,’ explained Mohammad Saeed Al Shehhi, d3's chief operating officer, ‘but we are dedicated to ensuring that each and every brand that joins us – ranging from small design start-ups to iconic global brands – are part of a fully-fledged creative community that sits at the heart of our architectural design scene.’
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With over 350 creative partners already based in the expanding district, the local design community is hopeful that the developments of the last few years are set to continue. ‘A couple of years ago we only had an art scene, today we have both an art and a design scene, which I think will just keep expanding after this point,’ says Emirati designer Zeinab Al Hashemi, who worked on a public art installation with Swarovski for this year’s event. ‘There is a momentum now and everyone is excited about it.'