Designers interpret 'A Place Called Home' for Airbnb's landmark project at the London Design Festival
Unveiled as one of this year's landmark projects for the London Design Festival, Airbnb's installation in Trafalgar Square sees four British designers and studios define what home means to them. Jasper Morrison, Studioilse, Patternity and Raw-Edges were each invited by the San Francisco-based company to customise simple wooden pavilions to bring its vision of 'A Place Called Home' to life.
'Our interest in design pre-dates the company,' explains Airbnb co-founder and CEO Brian Chesky. The RISD graduate has consistently combined a deep passion for the discipline with a philosophy that espouses a better quality of life. 'Design isn't just how things look,' he adds, 'it can be about rethinking entire systems for how cities connect with each other and how people travel.'
The four projects offer a panoramic view of domestic living, ranging from classic interpretations of the space alongside more conceptual views of a residence. British designer Jasper Morrison was inspired by the location itself and his house, which was created for a pigeon keeper ('Who else would choose to live in Trafalgar Square?' he muses), features a minimalist, plywood-clad interior where the designer placed his more austere furniture pieces.
Meanwhile, Yael Mer and Shay Alkalay of design studio Raw-Edges focused on a versatile living arrangement, creating a house with spaces and rooms that shift and change around a central lighting fixture (as Barbican residents, the pair know a thing or two about a well-considered living space).
Studioilse founder Ilse Crawford passed the brief back to the audience, challenging them to think about what home means to them - visitors are encouraged to answer the question via a dedicated Twitter feed. The designer used sound, videos and a specially-developed scent to convey an all-round domestic landscape.
Finally, in classic Patternity style, British duo Anna Murray and Grace Winteringham staged an interactive installation of oversized kaleidoscopes with repeating triangles, circles and squares, the ubiquitous patterns of life.
The quartet of installations share a special dichotomy: not only do they present a diverse point of view in design, but their location in one of the city's busiest areas will allow them to have a meaningful impact on the festival's visitors and passers-by alike. 'Even if someone doesn't understand the work of these designers, they can walk in here and experience what home is through their eyes - and for us this is an opportunity to make design accessible,' explains Chesky democratically.
The company now finds itself in an enviable position: Airbnb's original scope has vastly broadened and within a few years the brand now operates in the very privileged role of design supporter and patron. 'And we will continue to support design,' Chesky says, 'because I think a world with more design is a more tolerant world.'
Address
Trafalgar Square
Westminster
London
WC2N 5DN
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.
-
The rich culture of India is celebrated in Milan with Gunjan Gupta's Indian Tiny Megastore
During Milan Design Week 2024, Gunjan Gupta's Indian Tiny Megastore curated by Maria Cristina Didero brings Indian culture to the city
By Sujata Burman Published
-
Alcova 2024 offers up contemporary independent design in historical domestic backdrops
Alcova 2024 moved to Varedo to take over the spaces of Villa Bagatti Valsecchi and Villa Borsani (on view until 21 April)
By Sujata Burman Published
-
Ama Bar, in Vancouver, is sexy and a little disorienting
Ama Bar features ‘Blade Runner 2049’-inspired interiors by &Daughters
By Sofia de la Cruz Published
-
Enjoy camp escapism at Hotel Bardo Savannah
Hotel Bardo Savannah is a sophisticated resort inspired by the grand tradition of the early 20th-century salon
By Sallie Lewis Published
-
Dario Restaurant brings a pink punk edge to Minneapolis’ North Loop
Minneapolis’ Dario Restaurant dishes up homemade pasta in quirky interiors designed by Wittkamper Studio
By Carole Dixon Published
-
Get groovy at The Pinky Ring, Las Vegas, a 1970s cocktail lounge shaking up the city
The Pinky Ring is a Las Vegas cocktail and live music venue designed by Yabu Pushelberg for Bruno Mars
By Tianna Williams Published
-
Inside the lavish, members-only Core Club New York
Core Club opens a new flagship in New York, boasting top-tier hospitality and entertainment, and a terrace with panoramic Manhattan views
By Sofia de la Cruz Published
-
Warren Street Hotel is a colourful marvel in downtown Tribeca
The Warren Street Hotel boasts a distinct blue façade and eclectic interiors by Kit Kemp Design Studio
By Sofia de la Cruz Published
-
San Sabino offers mellow Italian-American dining in New York
San Sabino debuts in New York’s West Village, helmed by Angie Rito and Scott Tacinelli, with interiors by GRT Architects
By Sofia de la Cruz Published
-
Fried chicken fever? Coqodaq knows how to do it
Devoted disciples of Korean fried chicken can worship at Manhattan’s Coqodaq, designed by the Rockwell Group
By Sofia de la Cruz Published
-
Enjoy lakeside dining at the Village Supper Club in Wisconsin
DMAC Architecture and Interiors has transformed the 55-year-old Village Supper Club beside Delavan Lake
By Sofia de la Cruz Published