Weddings arenât standard fodder for Wallpaper*, tending as they do towards an unsightly mess of synthetic netting, beige outfits and rowdy relatives behaving badly. Not to say a wedding canât be done with style, itâs just a little more tricky to carry off than your average party given the number of expected âtraditionalâ elements that people feel obliged to pander to.
Seeing this as a worthy challenge, a collection of leading creatives from around the world locked heads to each design specific elements for the wedding of a Finnish couple, Ulla-Maaria Mutanen and Jyri Engestrom, which took place on Friday 29th February. Following the Alvar Aalto Design Seminar in August last year, Dai Fujiwara, Issey Miyakeâs eccentric creative director proposed that each of the keynote speakers should contribute to a wedding under the title, âItâs a Beautiful Dayâ.
Click here to see the specially designed outfits, products and venue.
The list of contributors was impressive to say the least: Issey Miyake, the Bouroullec brothers, Hella Jongerius, Louise Campbell, Ilkka Suppanen and Camper to name a handful. The venue too wasnât your average town hall but Studio Aalto, the virtually untouched former office of Mr Aalto himself. And weâre happy to report that the occasion was a tremendous success â proof certainly that with a little imagination and a lot of professional designers, weddings need no longer be so beige.