The bride and groom-to-be have a fitting with Issey Miyake's Creative Director Dai Fujiwara
Weddings aren’t standard fodder for Wallpaper*, tending as they do towards an unsightly mess of synthetic netting, beige outfits and rowdy relatives behaving badly. Not to say a wedding can’t be done with style, it’s just a little more tricky to carry off than your average party given the number of expected ‘traditional’ elements that people feel obliged to pander to.
Seeing this as a worthy challenge, a collection of leading creatives from around the world locked heads to each design specific elements for the wedding of a Finnish couple, Ulla-Maaria Mutanen and Jyri Engestrom, which took place on Friday 29th February. Following the Alvar Aalto Design Seminar in August last year, Dai Fujiwara, Issey Miyake’s eccentric creative director proposed that each of the keynote speakers should contribute to a wedding under the title, ‘It’s a Beautiful Day’.
Click here to see the specially designed outfits, products and venue.
The list of contributors was impressive to say the least: Issey Miyake, the Bouroullec brothers, Hella Jongerius, Louise Campbell, Ilkka Suppanen and Camper to name a handful. The venue too wasn’t your average town hall but Studio Aalto, the virtually untouched former office of Mr Aalto himself. And we’re happy to report that the occasion was a tremendous success – proof certainly that with a little imagination and a lot of professional designers, weddings need no longer be so beige.