Bold buys: Playtype pops up in London’s Aram Store
Graphic design fans have so much to look forward to this spring. Not only is the Pick Me Up festival taking place at Somerset House (from 21 April–2 May), but Danish type foundry Playtype is also popping up at London's Aram Store.
Taking up residence at the Covent Garden design store until 6 May, London shoppers will have two weeks to get their hands on the Copenhagen-based brand's bold, graphic posters, notepads and mugs. This pop-up will mark the first time that the Danish brand will display its wares outside of their own store. Properly, anyway; their lifestyle products are available online and dotted around the UK, but never in one convenient locale like this before.
'They have a unique spin on typography and their products are both beautiful and design-led,' explains Aram owner Ruth Aram. 'We are looking forward to seeing how they will interpret their Copenhagen sensibility in London.'
Founded by e-Types, one of Denmark's most successful branding and design agencies, Playtype mixes typography and graphics in a unique way. Since setting up their store in Copenhagen's Vesterbro neighbourhood they have risen through the ranks of popularity and come to represent cool Scandi style.
INFORMATION
Playtype pop-up shop runs until 6 May. For more information, please visit Aram's website
ADDRESS
Aram Store
110 Drury Lane
London, WC2B 5SG
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
Pininfarina Battista Reversario is a new one-off electric hypercar
The all-electric Pininfarina Battista Reversario is joining its aesthetic inverse in an ultra-select car collector’s garage. We take a look at a car built to a very precise order
By Jonathan Bell Published
-
Fernando Jorge’s fluid diamond earrings show his curve appeal
Discover Brazilian jewellery designer Fernando Jorge's snake-like silhouettes and graphic shapes
By Hannah Silver Published
-
Abreham Brioschi debuts Ethiopia-inspired rugs for Nodus
Abreham Brioschi teams up with luxury rug experts Nodus to translate visions from his heritage into a tactile reality
By Ifeoluwa Adedeji Published
-
Studio Voltaire’s art and design store is popping up in Mayfair
The not-for-profit gallery’s House of Voltaire opens at Cork Street Galleries, with over 150 new and exclusive works on sale in the temporary space
By Jessica Klingelfuss Last updated
-
Joyce Wang puts Objets Nomades centre stage in Hong Kong
By Harriet Lloyd-Smith Last updated
-
Perfect pop-up: Plinth opens a store-cum-gallery in Bloomsbury
By Tom Howells Last updated
-
Young designers bring the 'Extra Ordinary' to The Aram Gallery
By Jessica Klingelfuss Last updated