Though jewellery design is at the heart of Georg Jensen - its Vivianna bangle watch is a cult classic - its highly polished metalware has endeared the Danish brand to design lovers across the spectrum. The company, which was founded in Denmark in 1904, has its roots in silversmithing, but right from the start, Georg Jensen saw possibilities for his chosen metal beyond necklaces, rings and earrings. His cutlery and hollowware were also sought after by those design savvy Scandinavians who wanted style as well as substance when it came to everyday objects.

Crisp design is the driving force at Georg Jensen, which explains why, over the years, the likes of Arne Jacobsen, Henning Koppel and Johan Rohde have created pieces for the company. This autumn it is the turn of the Swedish architect Thomas Sandell.

Sandell has added his signature deft touch to the new Wine & Bar collection, including a corkscrew and wine pourer -  designed to reflect a lily because its natural contours are perfectly formed for pouring. Functionality, naturally, also plays its part: the pourer is designed to aerate the wine as it leaves the jug which, say wine lovers, results in a fuller bouquet.

British interiors specialist Ilse Crawford has also created a range of interiors objects for Georg Jensen this year. Taking a sidestep from the house's signature steel designs, she has applied its highly polished look to copper, brass and black glass for pieces, including a candle holder, vases and boxes. Crawford's sensually proportioned Mama vase has been added to the brand's well-recognised  Masterpiece Collection of steel homeware. And, playing homage to Georg Jenson's heritage, it will also be created in sterling silver.

Both Sandell and Crawford have also collaborated on mini films exploring the ideas behind their designs, which successfully fit the Danish brand's core mission of crafting metal into objects that can 'change the way we feel about otherwise ordinary activities'.