Radical in form and finish, Samsung's new LCD television is true thinking outside the box. We asked some of the world's leading designers to plug it into the right settings.
When you come up with a design you are very proud of, you want to see it in a perfect setting. Better yet, a series of perfect settings. Samsung is justifiably very, very proud of the design for its new LCD TV. And who better than Wallpaper* to help the company show it to its best advantage?
We were determined to help Samsung prove that it had, in fact, answered the design dilemma of the age: specifically, how do the design-conscious deal with the goggle box, the audio-visual elephant in the room? Samsung itself did the really clever stuff, developing an LCD high-definition television set that is spare, and yes elegant, but still produces all the purity and punch in sound and vision you could wish for.
We then brought in a few friends, six of the world's leading design talents, to take the Samsung LCD TV away and find perfect positions for it. We also asked them to bring along some of their own creations to prove that the TV is right at home with the best of contemporary design. In some ways, it's a bigger, grander project than we imagined.
Though we are loath to admit it, nothing defines the domestic space - let's just call it home - like a television. But too often the design world ignores this (partly because of cultural snobbery, partly because television design is, on the whole, plain awful), either denying that TV's exist or overcompensating and making the TV space cinematic, the room a dedicated mini-auditorium. Cinema is cooler than telly, you see.
But the form and finish of the Samsung LCD TV has encouraged our designers - this month, San Francisco-based Yves Behar and the UK's Tom Dixon - to create domestic spaces where the television is not ugly infrastructure and interference but, instead, an integral design element, a treasure chest, in rooms for living in. And now we can imagine sitting back, turning on, tuning in and catching up with Lost in some very beautiful places.
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Yves Behar video interview
Tom Dixon video interview
Ora-Ito video interview
David Collins video interview
Alexander Taylor video interview
Shin Azumi video interview
- Website
- http://www.samsung.com/lcd
