An amazing arrangement by florist Makoto Azuma inspired the new bottle for Perrier-Jouët's limited-edition prestige cuvée champagne

An amazing arrangement by florist Makoto Azuma inspired the new bottle for Perrier-Jouët's limited-edition prestige cuvée champagne

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Introduction

How does one pay homage to the heritage and craftsmanship of one of the world’s most refined luxury champagne brands, referencing the past, but also challenging aesthetic boundaries and generating enough visual impact to create something that is genuinely new and exciting? That was the formidable challenge facing floral artist extraordinaire Makoto Azuma, owner of Tokyo flower shop Jardins des Fleurs, when he was approached by the prestigious 200-year-old champagne house Perrier-Jouët to design the first ever limited-edition bottle for its Belle Époque prestige cuvée champagne.

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