Building foundations with Jean Nouvel and Frank Gehry
When Starwood Hotels acquired Le Méridien in 2005, it immediately set about injecting the group’s French heritage with a jolt of cultural modernity. With more than 100 properties in 50 countries worldwide, the project was ambitious, but with creative input from Le Méridien’s cultural curator Jérôme Sans, the result is an intelligent synthesis of individually distinct properties within their respective cultural settings. Le Méridien Hotels & Resorts have been transformed into staging areas for contemporary artworks by both established and up-and-coming artists and through partnerships with local cultural institutions, the group has forged a place for itself at the core of the art world. Via the Unlock Art™ programme, guests’ key cards designed by LM100™ members are literally a complimentary ticket to a city’s leading art forums. By any measure, the group’s elevation of the quotidian hotel experience into a cultural one is inspirational.