Heineken Open Design Explorations



Artist's impression of the entrance to the club.  Origami element links outside to inside hinting at the interior design of
the creative space

Origmai wall leading guests from the entrance to the bar and dancefloor

Plan view of the whole club

The bar of the future; lights and patterns will change as people interact with the surface of the bar enabling interaction between each other

DJ booth and clubbers

Visual rendering of the Heineken club

Artist's impression of the entrance to the club.  Origami element links outside to inside hinting at the interior design of
the creative space

About

The Goal: The first stage of Heineken’s Open Design Explorations project will unveiled as a live event. It’s a blank canvas of a space right now at a venue on Via Bugatti in Zona Tortona. But in April, during the Design Week, Milan, it will be transformed into a fully functioning, pop up club. The club will be the result of a year of work from the designers and their exploration teams and a chance for the wider design community and Design Week visitors to experience the visionary nightlife concept at first hand. Salone is a crucial date in the design calendar and Heineken’s specially designed bottle - chilled to perfection behind the bar at the club,
of course - should feel like a natural fit!


Events
  • Thursday 19th April

    13:00 - 17:00 Club open

    17:00 - 20:00 PechaKucha event
    Swedish design night curated by Svensk FORM

    20:00 Open party with Massive Music DJs
    I can chase Dragons! Bronstibock and UhOh

  • Friday 20th April

    13:00 - 17:00 Club open

    17:00 - 20:00 PechaKucha event
    including Keiji Ashizawa, Architect

    20:00 Open party with Massive Music DJ - Stay Ali


Tweet this

Share this on Facebook