Ten Photographs by Chris Floyd, London
London-based photographer Chris Floyd has long impressed with his intimate portraits of celebrities, artists and all-round beautiful people alike. This month however, Floyd is making a move away from his usual territory, producing a series of ten signed, numbered and dated photographs at a knockdown price, a project he's called simply 'Ten Photographs'.
Embracing his commercial appeal, the project was born as a means of making Floyd’s photography more available to the masses and the series will feature ten limited edition prints; available in 40x30” sets of three at £500 each, and 16x12” sets of ten at £50 each.
Part-response to over-priced, ego-driven artistic prints, and part-reaction to the digital era’s overriding supremacy - Floyd has embraced the myriad possibilities of digital technology to bring a little creative democracy to the fore - providing, in his own words, ‘one-off prints that can last for 50 years all for the price of a meal.’
The selection of ten images are an interesting mix from Floyd's repertoire ("salvaged from a life of dust-gathering beneath his bed") and are all on show at Gracelands in Kensal Rise, London. They include a beauty pageant runner-up, a snow covered football field, a collapsed mid-Western shack and even inter-vehicular intercourse - all in Floyd’s honest, penetrating style.
Offered up by the photographer as a contemporary update of the Athena poster outlet, Floyd sees his approach as the way forward for print sales - suggesting that bigger prints should go for more, whilst smaller prints should be more accessibly priced – a conviction we applaud.
ADDRESS
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Gracelands,
118 College Road,
Kensal Green,
London NW10 5HD
-
Shigeru Ban’s mini Paper Log House welcomed at The Glass House
'Shigeru Ban: The Paper Log House' is shown at The Glass House in New Canaan, USA as the house museum of American architect Philip Johnson plays host to the Japanese architect’s model temporary home concept
By Adrian Madlener Published
-
Artist Mickalene Thomas wrestles with notions of Black beauty, female empowerment and love
'Mickalene Thomas: All About Love’, a touring exhibition, considers Black female representation
By Hannah Silver Published
-
New Phaidon book celebrates the world's best designers
Designed for Life: The World’s Best Product Designers by Phaidon celebrates the rich contemporary landscape of product design
By Tianna Williams Published