Beyond simply recognising top achievement and allowing everyone involved an excuse to indulge some on a school night, the D&AD Awards Ceremony, the Oscars of the creative industry which took place on 15th May in London, is always a superb opportunity to catch up on the best of what’s been happening across a vast range of advertising and graphic media over the past twelve months.
Click here to see more of the Black Pencil winning entries
All eyes were on the evening’s biggest prize, the coveted and elusive Black Pencil, awarded for ‘groundbreaking’ and ‘redefining’ work in a given field. Last year only two were presented and the judges aren’t afraid to withhold the trophy altogether if no work meets the standard, as was the case in 2003.
Happily this was a year of plenty – a record six were awarded and an impressive 64 second-tier Yellow Pencils were handed out across twenty-three categories ranging from product design and digital installations to TV & cinema advertising, packaging design, illustration and websites.
We were allowed an exclusive first look at the winning entries, all of which are featured in our gallery, above. Black Pencil recipients came half from the advertising side: Projector Inc for their ‘Uniqlock’ digital ad campaign, The Partners for the National Gallery Grand Tour poster ads, and Fallon London for their Gorilla TV commercial, which you can view in full at the top of this page.
Goodby, Silverstein & Partners won in the animation and motion graphics category for their Milk Get the Glass website, and Apple scored two of the top awards, not surprisingly in the two product design sections, for the iMac and iPhone. The company has won six since 1999, the most of any single entrant in D&AD’s 45-year history.
Also handed out tonight was the President’s Award for ‘outstanding contribution to creativity’ over a career, which this year went to a couple – designer Sir John Sorrell and his wife and business partner of over thirty years, Lady Frances Sorrell.
The pair established themselves on the design scene in 1976 with their firm, Newell and Sorrell, which they sold in 1999, shortly before setting up the Sorrell Foundation, a charity to encourage creativity and promote original design among young people. Sir John also originated and now chairs the popular London Design Festival.
INFORMATION
Related videos
Get the Glass video
Uniqlock video
For the full list of results, including photos of all the entries, visit the D&AD Awards website
- Website
- http://www.dandad.org
