Originally designed by Richard Seifert (also the architect behind Tower 42 and Centrepoint), the South Bank Tower has been an icon of south London’s skyline since its launch in 1972. The prominent high rise is now about to enter its next chapter in life, following a swanky redesign by KPF (Kohn Pedersen Fox Associates) for real estate firm CIT and a range of contributions by some of the capital's leading interior firms.

The project, which has been in the works since 2010, had its shell finished this past October, and with the first residents already moving in, the final set of interior fit-outs are ready to go ahead. Marking this, CIT have just announced the launch of a new collection of apartment packages by designers 1508 London, Goddard Littlefair, Studio Ashby and Rachel Winham.

Already offering a variety of styles and rich amenities, it’s no surprise that the 41-storey skyscraper is over 80 per cent sold. The new interiors were inspired to reflect the mood and style of the South Bank’s wider area, offering striking panoramas on every floor. Created to appeal to today’s design-conscious buyers, explains CIT, the apartments match world-class architecture with high quality furniture and fittings.

The development totals 193 units, ranging from studios to four-bedroom apartments. Four penthouses crown the tower, while facilities for the residents include one of London’s largest roof terraces, a rooftop lounge, a business suite, a private cinema room, a 20-metre pool, sauna and steam room, and state-of-the-art gym.

The brand new show apartments – two on the 36th floor by 1508 London and Goddard Littlefair, and two on the 24th floor by Studio Ashby and Rachel Winham, respectively – are now available to view.