Wallpaper* Augmented Reality

Wolff Olins Ten for 2010: Enhanced Editions

In W*130 we joined forces with design and branding consultancy Wolff Olins. Together we racked our collective and considerable brains to identify the key trends and changes for the years ahead, one of which is AR. Of course it only made sense for us to bring our chosen crop to life in this new dimension. Click on the icons on the right and hold-up the relevant page of the magazine to feel the force.

About this project

Jump on board for our pixel-popping, mind-bending experiment in new multimedia mechanics. Augmented reality is one of a number of new technologies that are going to download into our daily lives next year. So we couldn’t pass up the opportunity to see what AR can do.

Over the coming weeks we're using our Next Generation issue as an excuse to play around with what AR can do, devising our own animations in two different types of AR technology (FlarToolkit and Total Immersion, for those already in the know). In addition to our experiments we'll be showcasing a series of other people's work with AR - a quest to uncover the practical, creative and dynamic possibilities of this interactive technology.

Using AR is, thankfully, not rocket science. Simply fire up your computer, activate your webcam and log on to www.wallpaper.com/ar. Click on each of the the tabs on the right and hold up the black and white graphic on the relevant page of W*130. Keep your copy in front of the webcam (taking care to keep the box free of stray digits), wiggle, twist and watch Wallpaper* grow a whole new dimension.

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