Technology

Sony Ericsson Pureness™

About the project

This year, Sony Ericsson launches the new Xperia™ handset, Pureness™. Combining cutting edge industrial design with classic functionality that offers just talk, text and time, Pureness™ is a simple design for a complex world.

Posing the question, does the future belong to those who prepare for it by embracing all modern life has to offer, or does the secret to the future lie in the past, Wallpaper* in association with Sony Ericsson™, is opening up a debate around the duality of modern life, technology versus simplicity. Over the next few months we'll be inviting a range of inspiring thinkers and creatives with differing perspectives to share their thoughts on the world we live in, including the key trends and influences they feel will shape our lives in the coming years. You, the audience will draw your conclusions.

Called Two Sides, contributors will include avant-garde design duo, Fredrikson Stallard, trend-forecaster and brand strategist Martin Raymond of The Future Laboratory, transatlantic restaurant designer Martin Brudnizki, Bjarke Ingels of BIG Architects and others. With updates every two weeks, view the full interviews and additional content, including mini manifestos, and have your own say in the debate.

www.sonyericsson.com/talktexttime

Pureness™ by Sony Ericsson Talk.Text.Time.